Post. Observe.
Know what to try next.

Are your social accounts heading the right way?

Choose a 7, 30 or 90-day period, then look at all your networks or at a single platform. The dashboard brings together the views, engagement, engagement rate and follower count available on your connected accounts.

View and engagement metrics cover the chosen period and are compared with the previous period of the same length. Followers are a current total, shown with its change.

The chart lets you follow how the metrics evolve. Views can rise while the engagement rate falls. That’s exactly why it’s worth looking at several measures, then at the posts behind them.

A number catches your eye. A post tells you more.

Find your posts, sort them by engagement, views or rate, then open their details. The content preview stays next to its stats: you can reread the hook, look at the visual again and see how the post did over time without losing context.

The link to the post on the network takes you back to the conversation. Before concluding that a format works, look at the topic, what you showed and the reaction you asked for. A practical tip and a sales announcement don’t necessarily play the same role.

What works for you, on that particular network.

The “What works” section looks at one platform at a time. It can bring out a format, a time slot or a customer profile targeted in your proposals, along with factors such as caption length, the main tag or the use of AI-generated visuals, when the data allows.

The charts compare average engagement rates by format and by persona. Posts above or below the network’s average help you find specific examples to look at.

Persona here means the target chosen when the post was created. It doesn’t identify the people who saw it, and it isn’t a demographic measure of your followers.

Two good posts don’t make a rule.

A post with few views can show a spectacular rate from a single reaction. To limit these false signals, the analysis applies a view threshold and requires a minimum number of posts in the groups being compared. It shows how many posts are analyzed and how many are set aside.

Averages from small samples are pulled toward the overall average. The “To be confirmed” and “Solid” badges show how much data backs each finding. When there isn’t enough to go on, the interface can say “No reliable signal yet” instead of naming a winner.

The “How is it calculated?” section lays out the thresholds applied in the app. An observed gap is still an association: on its own, it doesn’t prove that the time slot, the format or AI caused the result.

Finish reading with your next idea.

Recommendations turn some of these gaps into concrete ideas, marked “To test” when there’s little data behind them yet. For example: come back to a topic that got reactions, try a shorter caption or compare two time slots on similar content.

Change one thing at a time, publish several examples, then come back to look at the trend. The dashboard helps you choose an experiment; it doesn’t change your calendar for you and doesn’t promise a one-size-fits-all recipe.

A post that really represents your brand? From its details, you can mark it as an example. It joins your editorial references to guide what you create next, alongside the brand dossier.

The stats that are available, not a real-time promise.

Tracking starts with your connected accounts and the posts tracked in the tool. At first, the dashboard invites you to connect your networks or publish your first content: without data, it doesn’t make up results.

Metrics depend on permissions, on the data each platform provides and on when it syncs. A missing or very recent value is worth checking before you draw any conclusion. These metrics measure your social presence, not your revenue directly.